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T3
T3
Technology
Matt Kollat

YETI moved beyond coolers, and it seems to be the smartest move the brand made in years

YETI United States
YETI Solar Flare drinkware in a shed.

YETI may have built its reputation on ultra-durable coolers, but the company’s latest results show just how far it has moved beyond its original category.

Today, drinkware is the biggest engine of the business, contributing about 65% of the sales mix, and it’s helping fund a deliberate push into bags, gear and new lifestyle products.

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