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T3
T3
Technology
Matt Kollat

YETI just spent $38 million on a shaker bottle – and it could be the brand’s smartest move in years

YETI United States
YETI Rambler Travel Bottle.

YETI, everyone's favourite premium outdoor brand, quite literally wants to shake things up next year.

On its latest Q2 earnings call, where the brand shares its results with investors, the company revealed it had spent $38 million acquiring shaker bottle intellectual property, with plans to bring a redesigned version to market under the YETI name.

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