There can be few brands outside of fashion who can create a real internet buzz just by announcing new colorways. Yeti is one such brand. Who knew that purveyors of fine outdoors feasting and drinking gear (coolers come no cooler) would regularly get the socials excited merely by giving their kit a makeover.
And it’s happened again. The new Yeti hues for this summer season are Key Lime, a fresh green inspired by the Florida Keys (and the eponymous pie, no doubt) and the rich burgundy Wild Vine, inspired by “those who forage and feast”.
