Last week, Google announced that the end is nigh for Google URL Shortener: shortened "goo.gl" web links will stop working on August 25, 2025, except for those generated by Google's own web tools.
In the meantime, an interstitial page warning users about the upcoming linkpocalypse will begin showing on a percentage of affected links, telling visitors that the link they've clicked "will no longer work in the near future." This percentage will increase until the shutdown date. According to Google, not many people will actually see this: "more than 99%" of goo.gl links went unclicked over the past month.
