The irony that our collective desire to see and experience all that our world has to offer can have such a negative impact on the very things that draw us to those locations in the first place isn’t lost on us. Travel may broaden the mind, but reputationally speaking, it’s not exactly synonymous with sustainability.
The good news is that things are changing, though. Research, such as this study from travel giant Booking.com, revealed that 76% of travellers want to holiday more sustainably.
