Why do some foods seem to become trendy overnight, embraced by big box retailers and wellness influencers alike? You go most of your life having no strong feelings one way or the other about kale, then you suddenly can't go out to a restaurant without seeing a massaged salad on the menu.
You watch with whiplash as avocados go from a normal piece of produce, to famous enough to get their own emoji, to a disparaging shorthand for all that's supposedly wrong with an entire generation. Meanwhile, other delicious, versatile and nutritionally powerful foods languish in the culinary basement of perpetual uncoolness.
