It's spring, naturally yellow is a color we associate with this fresh, floral-infused season. However, the love for yellow is going beyond a short-lived crush. It's been slowly on the rise for a while now but looks set to take the crown of that much-overused phrase the 'new neutral.'
Because yellow, especially in some of its palest forms can be used like a neutral. And we think that's why it's gaining so much traction now. Color trends for 2024 are out with the cool and in with the... magnolia. Well, almost. There has been a huge revival in cream this year as it sheds its 90s skin and becomes a color we all want to decorate with again. Yellow is just one step up from cream – warm, welcoming, uplifting.
