The trademark 'White Lives Matter' has been filed by 2 Black radio hosts

As of Oct. 28, Ramses Ja (left) and Quinton Ward, hosts of the Civic Cipher radio show, own the trademark "White Lives Matter." (Civic Cipher)

During Paris Fashion Week, the rapper Ye, formerly known as Kanye West, hosted a "secret" catwalk event where models wore T-shirts displaying the phrase "White Lives Matter." Ye had planned on selling the shirts before eventually dropping off boxes filled with the tops at homeless encampments in Los Angeles, never officially releasing the design.

Now, anyone trying to sell a White Lives Matter shirt or use the phrase for monetary gain will be handed a cease-and-desist letter by two Black radio hosts who have filed for the trademark.