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Evening Standard
Evening Standard
Lifestyle
Peter Bevan

Yasmin Sewell’s Favourite Things, from beauty products to holiday essentials

Yasmin Sewell has had quite the illustrous career.

Counting head of buying at Browns and vice president of creative at Farfetch on her impressive CV, as well as having a significant effect on 90s fashion through her London-based boutique Yasmin Cho which she opened aged just 22, her impact on fashion is immesurable. More recently, she’s launched the first healing perfume brand, Vyrao, which fuses crystal energy with fragrance - and, if her aptitude for predicting trends is anything to go by, we’re sure it’s going to be the next big thing.

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