If you’ve been paying attention to e-bikes, you already know the big names: Bosch, Shimano, and Bafang. But here’s a plot twist. Yamaha, the company that literally invented the production e-bike back in the ‘90s, just made a bold move to strengthen its position in the market.
The Japanese powerhouse has agreed to acquire Brose’s e-bike drive subsidiary called “e-KIT.” Needless to say, this is a deal that could shake up the entire mobility industry.
This isn’t just Yamaha dipping its toes into the e-bike world, it’s more like a homecoming. Yamaha has been playing the long game with e-mobility, working on electric drive systems well before e-bikes became mainstream. While Bosch and Shimano have dominated the mid-drive motor scene in recent years, Yamaha has been steadily improving its own tech. Now, with Brose in the mix, it looks like Team Blue is ready to take things to the next level.
