One of the biggest motorcycle manufacturers in the world, Yamaha’s influence encompasses the entire world. The brand has a wide selection of models catering to specific markets, as well as, of course, a strong global lineup of performance-oriented and value-driven motorcycles. With that, the company continues growing as the needs of riders around the world evolve.
On August 8, 2023, Yamaha Motor released its half-year sales report for 2023. Needless to say, business is doing well across the world, with Yamaha President and CEO Yoshihiro Hidaka stating that the company has set new sales records for the first half of the year. “For the second quarter of fiscal 2023, we were able to set new records for net sales and incomes. In our core businesses of motorcycles and marine products, the strong demand that brought higher unit sales was the main factor behind the significant increase in our overall sales and profits.” He stated in a press release.