Yahoo Advertising said it will combine connected TV and linear viewing data to more effectively plan, buy and measure television campaigns.
eBay, the online auction site, is the launch partner for Yahoo’s Unified TV Audience product, which employs Inscape automatic content recognition data from smart TVs and pay TV set-top boxes. The viewer information is fortified by the Yahoo demand-side platform (DSP) user panel of 205 million logged-in users in the U.S. and Yahoo ConnectID, the company’s post-cookie identity platform.
