Amidst the ongoing Dasara celebrations, the scion of erstwhile Mysuru royal family, Yaduveer Krishnadatta Chamaraja Wadiyar on Thursday released a book and a special limited edition agarbatti “Durbari” in honour of N. Ranga Rao, the founder of Cycle Pure Agarbathi, at the palace to mark his birth anniversary.
Speaking on the occasion, Mr. Wadiyar said, “The fragrance of Mysuru agarbathi today has gained global recognition and GI status has been accorded to agarbathi. This is a testament to the fragrances of Mysuru agarbathi that have long graced the royal courts, temples, and the homes of our people, elevating our senses and connecting us to the divine. We are committed to preserving our traditions, and we continue to extend our heartfelt patronage so that these fragrant arts continue to be a source of inspiration and pride for our people.”
The book titled “From Mysuru to the World” recounts the life of the young, daring entrepreneur who chose Mysuru to set up his agarbathi business, right in the wake of Indian independence, and went on to create a conglomerate that has achieved global recognition. The book is a narration by R. Guru, the eldest son of Mr. Ranga Rao.
