Everyone is currently focusing on Milan Fashion Week Fall 2024, but Y/Project has shifted the conversation to Paris. The brand has decided not to show during Paris Fashion Week Fall 2024.
According to WWD, Y/Project cites "uncertain times" for the bold move and hopes to "focus on internal investments." Instead, Y/Project's Fall 2024 collection will be revealed in a lookbook format. By dropping out of the Paris Fashion Week Fall 2024 lineup, the label is actually bringing even more attention to its upcoming offering.
We'll have to wait and see how Y/Project decides to move forward. Stay tuned.
