
Everyone is currently focusing on Milan Fashion Week Fall 2024, but Y/Project has shifted the conversation to Paris. The brand has decided not to show during Paris Fashion Week Fall 2024.
According to WWD, Y/Project cites "uncertain times" for the bold move and hopes to "focus on internal investments." Instead, Y/Project's Fall 2024 collection will be revealed in a lookbook format. By dropping out of the Paris Fashion Week Fall 2024 lineup, the label is actually bringing even more attention to its upcoming offering.