
Apple, secretive as always, is thought to have used 'shell companies' in order to file trademarks for the new Apple VR headset – in this case, something to do with (it looks like) the OS at the heart of the device.
According to Macrumors, Apple used a "Delaware-based shell company" named Deep Dive LLC and submitted a trademark application for "xrProOS," crucially using Apple's SF Pro font. The trademarks were submitted on May 18 in Argentina, The Philippines, and Turkey