Let’s not sugarcoat it: XBOX has been taking it on the chin these past few years. Hardware sales have nosedived by 30% year-over-year, studios have been shuttered left and right, and layoffs have become the new normal. You don’t need a crystal ball to see that the brand has been stumbling, and a lot of folks are pointing fingers at some truly head-scratching decisions over these past few years.
In a recent interview with Bloomberg Tech, Asha said, “My mandate is not 30% accountability margins, it’s not enterprise software margins, it’s to be the number one gaming and entertainment company, and that’s what we’re going to go do.”
