It seems as though Xbox is getting a much-needed, consumer-friendly update that brings the Xbox Store in the U.S. more in line with other digital storefronts. @redphx on X (formerly Twitter) recently spotted a backend update that adds lowest-price indicators, which appear to show whether a game is currently at its lowest price within a set number of days.
This is already a requirement in parts of the EU thanks to the EU Omnibus Directive, which requires retailers to display discounts relative to the lowest price offered during the previous 30 days, and is something Xbox already does in some EU regions. The goal is to discourage stores from inflating prices before putting items on sale and claiming larger discounts than consumers are actually receiving.
