In its continued effort to get its Activision acquisition approved, Xbox has claimed via a new survey that Call of Duty isn’t as big a deciding factor for players as UK regulators think.
Following the CMA’s recent proposal that Xbox would have an easier time getting its Activision buyout approved should Call of Duty be taken off the table, Microsoft has hit back by significantly diminishing the franchise’s supposed importance to players.
So says a YouGov survey seen by Axios and commissioned by Microsoft itself back in January, which found that just 3% of players on PlayStation would switch to Xbox should Call of Duty become an exclusive franchise. Rima Alaily, corporate vice president of Microsoft's Competition Law Group, used this figure to reinforce the tech giant’s belief that “it makes zero business sense” to remove Call of Duty from PlayStation platforms.
