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Windows Central
Windows Central
Technology
Adam Hales

Xbox’s Project Moorcroft quietly evolved — here’s what replaced it

Xbox Guy Richards IDXbox The Game Business the Xbox Store
ID@Xbox hero image.

Project Moorcroft was Xbox’s initiative announced in 2022 that aimed to make game demos more common on the Xbox Store, with a focus on indie titles. The program was part of ID@Xbox and designed to help smaller developers improve game visibility.

While many ran the story that the initiative was cancelled, and whilst they wouldn't technically be wrong, Xbox’s ID@Xbox global director Guy Richards explained that Xbox has been focusing on demos in a “slightly different direction,” pointing to ID@Xbox demo festivals on the store as one way it is helping players try games early.

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