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International Business Times UK
International Business Times UK
Business
Rohit David

Xbox's Big Shift: After 32% Revenue Drop, Brand 'Sunsetted' into PC/AI Future – What Gamers Need to Know

Xbox sunsetting after 32% revenue drop: what gamers need to know (Credit: Xbox Instagram Account)

Microsoft has confirmed a 32 per cent plunge in Xbox hardware revenue for the critical holiday quarter, intensifying speculation that the brand is being 'sunsetted' as Microsoft pivots towards a PC and AI-focused future.

The earnings data, released in late January, has left gamers seeking clarity on the future of consoles, subscriptions and exclusive content. This Xbox's big shift has become a hot topic in the industry.

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