It's officially showcase season, with Summer Game Fest kicking off in earnest in Los Angeles this week. It's still not quite on the level of E3 of eons past, but every year, SGF gets a little bigger and a little bolder, as the video game industry continues to find itself.
The post-pandemic era of gaming has been a weird one. Tariffs, memory prices, artificial intelligence, mass layoffs, and anemic player growth have seen the industry struggle to find stability. Xbox gamers have certainly seen some of that instability, as price hikes, canceled projects, and changing priorities undermined Xbox's image.
