Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green"

Xbox logo glowing green against a dark black background, centered with a soft light effect underneath, creating a dramatic and high contrast visual.

It seems that since coming into power at Xbox, Asha Sharma is doing what she can to usher in a new era and a fresh start for the brand. Part of that has meant moving away from the boring minimalist designs we’d come to expect over the years.

After taking on her new role a little over two months ago, we’ve already seen a new Xbox logo, one that really brings back that "Team Green" vibe many fans still associate with the brand. It’s a change that both I and plenty of longtime Xbox fans have appreciated.