Last month, Microsoft announced that it was dramatically lowering the price of Xbox Game Pass, as the company's gaming division tries to win back fans under the leadership of new CEO Asha Sharma. It seems the move is already starting to pay off – at least, that's how Sharma herself seems to feel according to a leaked internal memo.
"Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year," Sharma said in a note to Xbox employees last week, as reported by The Verge (paid article link). That would be when the price of Xbox Game Pass Ultimate reached a whopping $30 per month, which very much seemed to be the breaking point for many players.
