XBOX CEO says Game Pass cuts helped “retention improve” — but warns the bigger challenge will take time

Asha Sharma photo op.

In an internal memo obtained via The Verge, Asha Sharma, Xbox’s CEO, believes reducing the price of Xbox Game Pass was the right move, stating:

“Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year… Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step.”