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Technology

Michael Hoglund

Xbox CEO doubles down on exclusives, saying they remain central to defining the Xbox platform

Xbox Asha Sharma Netflix PlayStation Fable Nintendo Sony

Asha Sharma talk during Bloomberg Tech.

Exclusivity and XBOX — these two terms have been glued to one another like peanut butter and jelly. Since Asha Sharma took over as CEO of the now-rebranded XBOX, exclusives have become the number-one topic for the brand. In turn, when anything of the sort is voiced by her or anyone within the XBOX team, the gaming socials light up like a Christmas tree.

On a recent Bloomberg Tech stream, Asha got hit with the big question about XBOX exclusives and responded in kind:

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