X UK revenues drop nearly 60% in a year as content concerns spook advertisers

X’s staff numbers in the UK fell by a third last year, from 114 to 76. Photograph: Dado Ruvić/Reuters

UK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.

News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about its use to create sexually explicit and violent imagery.