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The Guardian - UK

Technology

Tom Ambrose and Tom Calverley

X marks the spot: the many fellow fans of Elon Musk’s favourite letter

Elon Musk United States Xerox Lil Nas X Vin Diesel Twitter Inc.

David Duchovny and Gillian Anderson — The X-Files: X stands for mystery, action and science fiction in film, television and the comics world. Photograph: Fox Network/Allstar

Elon Musk has replaced Twitter’s longstanding bluebird logo with an “X”, reflecting the company’s new name of X Holdings Corp and his vision of creating “X, the everything app”.

The letter clearly holds some fascination for the world’s richest man; one of his early online ventures was the bank X.com, which he co-founded in 1999.

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