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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Christian D'Andrea

WWE and UFC now have the same owner. Now’s the time for a combat sports union

WWE has a new owner. While the McMahon family will still retain major roles in the empire Vince built, the whole show will now be run by Endeavor.

If that name sounds familiar, it’s because Endeavor was the top bidder for majority control of the UFC in 2016. Five years later, it bought out minority stakeholders for full control at a combined cost of $5.6 billion. Now it’s adding the scripted side of combat sports at a reported price of more than $9 billion.

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