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The Guardian - US

Sport

Leander Schaerlaeckens

Wrexham’s success shows that content is now truly king in football

Wrexham Football League One Ryan Reynolds Soccer the Premier League Birmingham City League Two United States

James McClean of Wrexham lifts the trophy with confetti launching all around. — Wrexham is now just one promotion away from the Premier League. Photograph: Paul Currie/Colorsport/REX/Shutterstock

The filming started before the bid to buy Wrexham from its supporters’ trust was even formalized. Which means that Welcome to Wrexham, the docuseries tracing the stunning rise of a fifth-tier Welsh club under the ownership of a pair of Hollywood celebrities, existed as a show before it was actually a sporting project.

It was always content first.

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