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The Guardian - US
The Guardian - US
Entertainment
Matthew Cantor in Los Angeles

Wow! This clickbait parody is still the funniest thing on the internet

screenshot of the clickhole website, with the site name at the top and pictures of chris pratt, a wig and ronald mcdonald
ClickHole is celebrating its 10th anniversary with a run through its best pieces. Photograph: ClickHole

Ten years ago, on National Jerky Day 2014, a digital media juggernaut was born. Over the course of the next decade, it would keep us up to date on celebrity scandals (“Chris Pratt won’t star in a movie unless you pay him money”), personality quizzes (“Which one of my garbage sons are you?”), and viral videos (“Inspiring! People describe the first time they drank Gatorade”). Some dismissed it as a shameless bid for clicks. And those people were absolutely right.

What they might not have guessed is that, 10 years later, the comedy site ClickHole is as funny as the day it was born – long after the sites it initially parodied lost their status as hubs of internet culture.

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