Princess Lilibet 'clone' rumours flared online this month after royal commentators highlighted eerie similarities between new photos of Prince Harry and Meghan Markle's daughter in California and a child model used by San Francisco clothing brand Lil Olives to launch its 2024 summer collection.
Meghan released carefully cropped images on social media to mark Princess Lilibet's fifth birthday, showing the young royal barefoot in a garden in a cream sundress, her face turned away from the camera, a delicate bracelet visible on her wrist. Days later, internet sleuths seized on a Lil Olives campaign shot of another auburn‑haired girl in a floppy straw hat and patterned dress, also wearing a bracelet on her left wrist, and began to ask whether the Sussexes' attempts to shield their daughter's identity were inadvertently fuelling a hunt for a Princess Lilibet 'clone' elsewhere online.