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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

WOW! Says More Than 13% of New Customers Are Taking YouTube TV

WOW service truck.

WideOpenWest (aka “WOW!”) said Thursday that more than 13% of its new customers are signing up for YouTube TV since the Englewood, Colorado-based midsized cable operator began offering Google’s vMVPD as its primary video offering back on August 12.

"One of the things we're also seeing is we have new customers who perhaps wouldn't have considered us before, [they] are considering us now because of the YouTube TV offering,” WOW! CEO Theresa Elder told analysts during her company's third-quarter earnings call. (Investing.com has a full transcript of Thursday's call here.)

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