When I was planning my first trip to MWC Barcelona this year, I waded through the massive number of emails about AI, connected devices, and just about every other buzzword lighting up the industry today. But one email immediately stood out among the rest: Doom on a lawnmower.
Husqvarna engineers contrived a brilliant PR move to garner more attention to the company's line of robot lawnmowers by creating something effectively useless. There's little hope you'll ever actually play Doom on your Husqvarna Automower NERA, but why wouldn't you at least want to try?
