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Damien Mather, Senior Lecturer in Marketing, University of Otago

Would you buy milk from a gene-edited cow? Consumers may be more open than you think

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As temperatures rise, New Zealand’s dairy farmers face a growing challenge: keeping cows cool enough to remain productive.

Heat stress can reduce milk production, harm animals and lower the environmental efficiency of dairy farming. For an economy so heavily reliant on dairy exports, the stakes are significant.

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