The cost of living is rising with many people cutting back on what they're spending.
Whether it's not eating out as much or watching what they now buy at the store, there are many ways that people are cutting costs in a bid to save an extra few pounds.
But in addition to this, people are also making switches at the shops with many opting for the supermarkets own branded food and drink products.
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It comes as the cheapest supermarket for the month of August has been named with some of the 'big four' including Morrisons and Tesco among the most expensive.
According to the comparison website Aldi was crowned the cheapest supermarket overall with their shop costing £76.24, on average, beating rival discounter Lidl by £1.66. At the other end of the scale is Waitrose who came in at a total of £102.20, on average, making it £25.96 more expensive than Aldi.
But now the supermarkets where customers have been hit worse by rising prices has also been revealed according to new data from a food comparison site.
In the latest survey Morrisons' prices have risen the most out of the Big Four grocers, according to Trolley.co.uk. Across 13,000 products, the supermarket's prices are said to have risen by an average of 4.7 per cent compared with August last year, the website claimed.
Industry sources told The Telegraph that the increase were as a result of the supermarket being bought out by US private equity firm Clayton Dubilier & Rice. However, Morrisons denies this.
As reported by the Mirror, Supermarket bosses have been unable to uphold their promises to customers that costs will remain low with Tesco shoppers having been hit with a 4.6 per cent increase on average, according to Trolley.co.uk data.
Sainsbury’s has also witnessed prices rise with an average of 3.7 per cent whilst Asda and Waitrose have risen by 3.3 per cent and 3.2 per cent respectively.
Outside of the 'big four', Iceland saw the largest overall increase at 6.6 per cent followed by Aldi at 5.7 per cent across 2,413 products. Of the 3,022 products tracked at Iceland, the average cost of an item has gone from £3.79 last summer to £4.04 this year – or 25p.
Some of the largest jumps in grocery prices from the retailer were butter which rose by £1.01, chicken rising by £1.07, toilet paper by £1.07, as well as dog and cat food rising by £1.11 and £1.01, respectively. Vegetables, meat, sugar, jam, honey, syrup, chocolate and confectionery all rose in price as well.
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Of the products tracked at Iceland, the largest monetary increase has been in the cost of a 5kg bag of chicken breasts – which jumped £7 to £24. The same cost rise in pounds was seen in the price of Jim Beam whiskey and Bombay Sapphire gin, while a five litre bottle of olive oil rose £6.25 to £14.
Inflation has hit a new 40-year high of 10.1% in the 12 months to July - with the Bank of England warning that it could hit 13% by October. The biggest contributor of rising inflation in July was food, according to the Office for National Statistics - with grocery inflation at 12.6%. This is up from 9.8% in June.
The Mirror has contacted all the supermarkets mentioned in this article for comment.
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