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The Guardian - UK
The Guardian - UK
Business
Aisha Down

World’s broadcasters urge EU to tighten rules for big tech in smart TV battle

Google Chromecast with Google TV remote and TV
Services such as Google TV and Amazon’s Fire TV have recommendation systems, as well as search functions, that may prioritise some content over others. Photograph: Samuel Gibbs/The Guardian

The world’s largest broadcasters have pushed for the EU to enforce its toughest regulations against virtual TVs and smart assistants built by Google, Amazon, Apple and Samsung.

The call came in a letter from the Association of Commercial Television and Video on Demand Services in Europe (ACT), whose members include Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Disney, Warner Bros Discovery, Sky and TF1 Groupe.

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