
World of Warcraft: The War Within is the first WoW expansion where purchasing a more-expensive edition gets you into the new content more quickly. The announcement caused an immediate controversy, but the game's director claims it will not ultimately affect players' progression relative to each other.
A standard version of the pack, coming out next year, will set you back $50. It includes the new expansion, previous expansions, some cosmetics shop currency, and a level-70 character boost (the current maximum). The Heroic edition is $70 and includes all that plus a mount, a pet and more currency.