Sure, he's got a couple of hit singles currently on the Billboard Hot 100, but Lil Nas X is expanding into fast food. Taco Bell just named him chief impact officer, a newly-created honorary role that'll combine philanthropy, music and Mexican cuisine. Starting this week, the rapper will star in ads for the restaurant chain's newly-revived breakfast menu and spearhead "menu innovations." Taco Bell will also help promote his forthcoming album Montero, whenever he decides to bless us with it.
Lil Nas X knows the Taco Bell brand inside and out. Being appointed to a cushy executive role is a full-circle moment for the artist, who worked the register and slung chalupas at a Taco Bell in Atlanta in 2017, back when he was still in high school. "Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans — including its people," the restaurant's CEO, Mark King, said in a press release. He said the partnership is more than marketing, "allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people." The musician will also help the Taco Bell Foundation to identify young creatives worthy of its Live Más Scholarship.
