The world has recoginsed the need to sustain the ability of natural systems to maintain the ecosystem of the earth and fashion labels all across are contributing individually to make a difference. India’s apparel market, the sixth largest in the world, is worth $59.3 billion, when compared to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion), according to data from McKinsey’s FashionScope. And Indian design houses are leaving no stone unturned to stick to environment-friendly practices. On the occassion of World Environment Day, we spoke with some representatives of some of India's popular niche fashion brands to discuss how they are making a difference to the environment.
Namrata Lodha, started Myaraa at the age of 52, with an aim to make sustainable fashion accessories and the brand has come a long with since its beginning with big Bollywood stars endorsing it. Lodha feels fashion shouldn't be at the cost of our planet. "It's 2022: a year where the world is not simply talking about issues with respect to climate change and the like, but it's also taking steps to correct those issues and live more consciously," says Lodha.
