Toxicity is good for profitability, especially when it comes to India-Pakistan cricket matches.
Hordes of amateur, hate-mongering cyber ninjas are out in full force on social media ahead of the Ahmedabad game, the finite wells of their imagination being constantly refilled by numerous 'thought-leaders' - flag-waving, profit-seeking influencers on either side of the great divide who fancy their chances at playing spinmeister. It's the great circus before, after and during the circus. It's 'bot' time.
