The largest FIFA World Cup ever officially kicks off across North America on Thursday, bringing millions of expected visitors to the United States, Canada and Mexico. But the anticipated tourism windfall has yet to materialize evenly across some host cities, with travel, hospitality and restaurant operators reporting sharply different demand patterns.
The month-long tournament features 48 teams, 104 matches and games spread across 16 cities in three countries, making it the biggest World Cup in the event's history. Businesses ranging from hotels and restaurants to airlines and ride-sharing companies have spent years preparing for an influx of soccer fans, expecting increased spending tied to travel, accommodations and entertainment.
