
As the sole organiser of the event and the only authorised seller on the primary market, FIFA holds enormous power over 2026 World Cup tickets.
Euroconsumers, a European consumer rights organisation, argues it is abusing that power through high prices and a lack of transparency. The cheapest available final ticket starts at $4,185 (€3,611) or more than 7 times the price of the cheapest final ticket at the 2022 World Cup.