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The Economic Times
The Economic Times
Business

World Cup streaming giant draws scrutiny for promoting gambling

World Cup

One of the world’s most-watched live YouTube channels is drawing scrutiny from regulators after heavily promoting betting to young people during World Cup broadcasts.

Brazil’s CazéTV has attracted blue-chip sponsors and even viewers abroad hunting for VPN workarounds, since it’s the only YouTube channel in the world where fans can watch all 104 matches for free. It’s breaking YouTube audience records, challenging traditional broadcasters and reshaping how millions of young Brazilians watch live sports.

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