BBC emerged as the other big winner of the World Cup final, smashing the competition in the battle for viewers.
Billions around the world tuned into the action at the Lusail Stadium as Argentina overcame France in arguably the greatest final in history. Qatar played host to Lionel Messi and Kylian Mbappe going toe-to-toe in a duel for the ages, with the former finally lifting international football’s biggest prize.
But as the thrilling tussle between Argentina and France careered towards a penalty shootout, those behind the scenes were eagerly awaiting results with the amount of viewers tuning into each channel.
