- In today’s CEO Daily: An interview with the CEO trying to capitalize on the World Cup frenzy.
- The big leadership story: Xbox’s CEO hits reset.
- The markets: Mixed globally as investors dump chip stocks in Asia.
- Plus: All the news and watercooler chat from Fortune .
Good morning. So far, the 2026 FIFA World Cup is a win: record-breaking TV audiences, sellout crowds, exuberant tourists, and solid performances from the three host countries despite them all losing in the round of 16. The games are a boon for the players, too, with FIFA set to distribute a record $871 million to the 48 competing teams. The question is what it will do for the economy of the host cities, for sponsors, and for a sport that’s surpassed baseball in popularity in the U.S. but remains far behind basketball and football.
