Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Douglas Blyde

World Champagne Day 2026: stop saving the good bottle

Champagne Drémont-Marroy - (PRESS HANDOUT)

Somewhere in Britain, a bottle of champagne is waiting for somebody to get engaged. Another, bought for a birthday ending in zero, has survived several birthdays ending in other numbers. Relatives, unless exceptional, generally get prosecco.

This is flattering to champagne and not entirely helpful to Champagne, which has attached its wine so successfully to life’s exclamation marks that the popping cork has become almost shorthand for good news. There are, inconveniently, considerably more Tuesdays than engagements.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.