Businesses on Phuket should aim to promote wellness and multicultural activities among Muslim tourists from the Middle East, especially big spenders from Saudi Arabia, to spur the island's economy, according to the Faculty of Hospitality and Tourism at Prince of Songkhla University (PSU).
PSU and related government agencies, with sponsorship from the Thailand Health Organization, held a workshop on multicultural tourism yesterday. The event managed to attract 50 attendees from the island's business sector.
Pornpissanu Promsivapallop, dean of the Faculty of Hospitality and Tourism, said the workshop focused on marketing strategies for Middle Eastern tourists.
