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The Guardian - UK
The Guardian - UK
Politics
Shanti Das

Workington Man turned Tory in 2019 but slipped back to Labour in UK local elections

Boris Johnson Workington Jeremy Corbyn Richard Saker Sir Keir Starmer Rob Fisher Cumberland Voter Brexit
The shopping centre in the former mining town of Workington, Cumbria.
The shopping centre in the former mining town of Workington, Cumbria. Photograph: Richard Saker/The Guardian

When a Conservative-supporting thinktank tried to analyse the forthcoming 2019 general election, it dreamed up an archetypal swing voter who it said would be key to a Tory victory.

Winning over the “Workington Man” – a leave-voting, rugby league-loving, white, working-class, jaded Labour supporter aged over 45 – would be crucial, it said.

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