Buying Wordle and repurposing the game for its own ends has turned out great for The New York Times. The media company reported its quarterly earnings on Wednesday and attributed its “best quarter ever for net subscriber additions to Games” directly to the daily word game.
Wordle has yet to go behind the New York Times paywall, but associating the free game with the newspaper’s other subscription-based games is already paying dividends in the form of new subscribers.
