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The Guardian - AU
The Guardian - AU
Business
Jonathan Barrett

Woolworths trumpeted eight consecutive quarters of price declines. Here’s why that claim doesn’t pass the pub test

Woolworths
It turns out that when Woolworths says average prices have declined, it does not actually mean that an identical basket of groceries costs less than it used to. Photograph: Loren Elliott/Reuters

It sounds like great news for households.

Average grocery prices have recorded “eight consecutive quarters of year-on-year price declines”, Woolworths declared at its half-year financial results.

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